Learn how Sena switched from Klaviyo to Maestra and boosted Memorial Day sales 5.6x with sticky banners, smart overlays, and targeted email reminders.
5.6x growth in Memorial Day Sales revenue: Sena Boosts Sales Discovery with Sticky Banners and Targeted Emails
Sena makes cutting-edge motorcycle and cycling gear, with expertise in smart helmet technology for the US and European markets
Company size.
A high six-figure subscriber base
Challenges
Promotions underperformed because of poor visibility. Sales were only featured on the homepage, but most customers landed elsewhere. Email reminders were limited due to unsubscribe risks
Solutions
Switched to Maestra personalization automation platform and launched:• Sticky promo banners visible on every page• Smart promo overlays on product pages• Targeted email reminders enhanced with countdown timers
Results
Comparing Memorial Day Sales 2025 to 2024:5.6x growth in revenue
2.6% → 12.4% of total revenue during the Memorial Day sale attributed to email
Switched to Maestra from:
Klaviyo
Integrated with:
US & EU Shopify stores, WordPress website
Memorial Day Sale Results
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5.6xgrowth in revenue
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2.6% → 12.4%of total revenue during the Memorial Day sale attributed to email
Data from Shopify, 22-27 June 2025 to 22-27 June 2024
Testimonial
Maestra’s sticky banners pull traffic to our sale pages from anywhere on the site, giving every visitor a chance to see our promotions and click straight through.
Targeted Sticky Banners Across the Entire Website
For greater promotional reach, Maestra offered sticky banners. Now, messages for each promotion stay visible wherever customers land.
Smart targeting keeps banners relevant and non-intrusive by automatically hiding them:
- during checkout, to avoid purchase distractions
- on sale pages, where they're redundant
- for visitors who already closed them
The sticky banner reached 58,000 website visitors during our Summer Sale. We actually had more conversions from that single banner than from two separate email campaigns combined
Summer Sale Sticky Banner, CTR – 5%
Maestra enables managing sticky banners for US and EU sites from a single interface — making it easy to copy settings and compare performance across regions:
Memorial Day Sale Sticky Banner, CTR – 0.4%
Le Tour Promo Sticky Banner, CTR – 1.85%
Promotional Overlays on Product Pages
For even more sales visibility, Maestra embeds promotional overlays directly on product pages — where most visitors actually shop:
Promotional overlay advertises trade-up discounts for old intercoms
The embedded blocks are fully customizable. For example, the Memorial Day Sale overlay showed:
- Original and sale prices
- Discount percentage
- Total savings
If a promotion includes a code, Maestra displays it right on the product page where customers need them most.
If you got a promo code in an email and lost it, it’s right there on the product page. No need to dig through your inbox to find it again. It eliminates that friction right when they’re ready to buy
Smart Email Reminders Without Spam
Sena’s audience is highly sensitive to email frequency: some unsubscribe just after two emails in a week. But big sales still need reminders.
Maestra solved this by sending follow-ups only to customers who didn’t open the first email or complete a purchase. This protects the subscriber base while still driving sales.
Sales reminders include countdown timers to show urgency