5.6x growth in Memorial Day Sales revenue: Sena Boosts Sales Discovery with Sticky Banners and Targeted Emails

Challenges

Promotions underperformed because of poor visibility. Sales were only featured on the homepage, but most customers landed elsewhere. Email reminders were limited due to unsubscribe risks

Solutions

Switched to Maestra personalization automation platform and launched:• Sticky promo banners visible on every page• Smart promo overlays on product pages• Targeted email reminders enhanced with countdown timers

Integrated with:

US & EU Shopify stores, WordPress website

Results

Comparing Memorial Day Sales 2025 to 2024:5.6x growth in revenue 2.6% → 12.4% of total revenue during the Memorial Day sale attributed to email

Switched to Maestra from:

Klaviyo

October 29, 2025

Memorial Day Sale Results

5.6x
growth in revenue
2.6% → 12.4%
of total revenue during the Memorial Day sale attributed to email

Testimonial

Brodie Johnson

E-Commerce Sales Account Manager at Sena

Maestra’s sticky banners pull traffic to our sale pages from anywhere on the site, giving every visitor a chance to see our promotions and click straight through.

Targeted Sticky Banners Across the Entire Website

For greater promotional reach, Maestra offered sticky banners. Now, messages for each promotion stay visible wherever customers land.

Smart targeting keeps banners relevant and non-intrusive by automatically hiding them:

during checkout, to avoid purchase distractions
on sale pages, where they’re redundant
for visitors who already closed them

Brodie Johnson

E-Commerce Sales Account Manager at Sena

The sticky banner reached 58,000 website visitors during our Summer Sale. We actually had more conversions from that single banner than from two separate email campaigns combined

Summer Sale Sticky Banner, CTR — 5%

Maestra enables managing sticky banners for US and EU sites from a single interface — making it easy to copy settings and compare performance across regions:

Memorial Day Sale Sticky Banner, CTR — 0.4%

Le Tour Promo Sticky Banner, CTR — 1.85%

Promotional Overlays on Product Pages

For even more sales visibility, Maestra embeds promotional overlays directly on product pages — where most visitors actually shop:

Promotional overlay advertises trade-up discounts for old intercoms

The embedded blocks are fully customizable. For example, the Memorial Day Sale overlay showed:

Original and sale prices
Discount percentage
Total savings

If a promotion includes a code, Maestra displays it right on the product page where customers need them most.

Brodie Johnson

E-Commerce Sales Account Manager at Sena

If you got a promo code in an email and lost it, it’s right there on the product page. No need to dig through your inbox to find it again. It eliminates that friction right when they’re ready to buy

Smart Email Reminders Without Spam

Sena’s audience is highly sensitive to email frequency: some unsubscribe just after two emails in a week. But big sales still need reminders.

Maestra solved this by sending follow-ups only to customers who didn’t open the first email or complete a purchase. This protects the subscriber base while still driving sales.