Sena Unifies 5-Language Email Operations and Achieves 8.6x Campaign Revenue Boost

Challenges

Separate Klaviyo accounts for US and EU markets created constant friction: time-consuming segmentation, 6 versions per flow to maintain, and limited personalization capabilities due to fragmented customer data.

Solutions

Consolidated email operations with Maestra’s unified platform, gaining: • One campaign management and customer segmentation hub for US and EU markets• Single flows with automatic language routing• Smart content personalization

Integrated with:

US & EU Shopify stores, WordPress website

Results

8.6x campaign-driven revenue growth YoY (compared to Klaviyo)1.8% → 6.8% of total revenue attributed to campaignsA full week of work time saved through better ops and hands-on platform support — equivalent to 5% more working timeAchieved in 5 months

Switched to Maestra from:

Klaviyo

August 6, 2025

Results

8.6x
campaign-driven revenue growth YoY (compared to Klaviyo)
1.8% → 6.8%
of total revenue attributed to campaigns

Week
of work time (5% of working hours) saved over 5 months through streamlined operations and platform support — equivalent to 5% more working time

Testimonial

Brodie Johnson

E-Commerce Sales Account Manager at Sena

Profile

Implementation was seamless — just two weeks from start to finish. Our CSM Julia was incredibly helpful. She didn’t just migrate our flows; she rebuilt them smarter, more efficient, and easier to manage.

We dropped messy segmentation for bulk campaigns, simplified our flows, and upgraded the overall look and feel of our emails. Now we have a new design with timers, product recommendations, and personalized content

The result? Better CTRs and a clear lift in revenue.

Bulk Campaigns Improvement

Sena’s bulk campaigns used to require complex segmentation across multiple accounts and languages. It was time-consuming and left too much room for mistakes. Сustomers often received duplicate emails, while others missed communications entirely because of mismatched country and language data.

Before Maestra	With Maestra
❌ Customers with mismatched country/language got duplicate emails or none at all	✅ Customers receive one email in their preferred language, with country-based fallback
❌ European customers with missing data received no communications	✅ Unknown customers default to English communications

Brodie Johnson

E-Commerce Sales Account Manager at Sena

Profile

Before Maestra, even after building complex segments, I still doubted the accuracy. The unreliable data and intricate segment structures increased the risk of errors.

With Maestra, we not only streamlined segmentation by managing everything in a single account, but we also improved lead capture so customers are automatically routed to the right segments from the start

It completely changed the process of segmentation for bulk campaigns.

Global campaigns, like new product announcements, show how Maestra removed the extra steps:

Sena’s email designs were upgraded with features like timers, product recommendations, and personalized content:

Flow Management Simplification

Before, every flow meant 6 separate versions (5 languages plus US). Segmentation by country and language made updates slow and error-prone. Maestra replaced this with unified, intelligent flows.

Before Maestra	With Maestra
❌ Any logic change required editing 6 versions per flow	✅ One update applies to all versions, saving hours and enabling frequent A/B testing

Abandon checkout flow for European audience: system automatically selects the right language for each customer

Beyond language routing, Maestra enhanced content personalization by fixing many small but impactful details. For example, in their Abandoned Cart Flow:

Before Maestra	With Maestra
❌ To show cycling vs. motorcycling banners, Sena created two emails and segmented customers by cart items	✅ One email with dynamic banners automatically displaying the relevant category
❌ Customers with non-discountable items in cart were excluded from promo code reminders to prevent frustration	✅ Smart logic sends promo codes only to eligible customers, and promo-free reminders to the rest

Customers get emails with unique promo codes if their cart items are discountable, or without codes if not: