Selkirk Boosts Meta Ads ROAS by 2.6x with Maestra’s Dynamic Product Cards
Selkirk Sport is a family-owned U.S. company that designs and manufactures high-performance pickleball paddles, gear, and apparel.
Challenges
With Meta ad costs rising across the industry, Selkirk’s team actively looked for ways to optimize ad performance.
Solutions
Switched to Maestra’s dynamic ads which automatically stay up to date and highlight discounts and new arrivals — no manual upkeep required.
Integrated with:
Shopify, Meta
Results
Compared to the previous dynamic product ads: 2.6x growth in Meta Ads ROAS
−17% lower CPC
Switched to Maestra from:
Marpipe
November 26, 2025
Meta Ads Improvement Results
- 2.6x
growth in ROAS
- −17%
lower CPC
Testimonial
We’ve tested several dynamic product creative solutions, including Marpipe, and Maestra has been the standout by far.
The creative quality and template design are significantly better, the team is incredibly responsive and supportive, and most importantly, the performance has exceeded anything we’ve seen before.
Better design. Better support. Better performance. It’s a win-win-win for us.
The creative quality and template design are significantly better, the team is incredibly responsive and supportive, and most importantly, the performance has exceeded anything we’ve seen before.
Better design. Better support. Better performance. It’s a win-win-win for us.
Maestra was able to take a complex product catalog and create an eye-catching display better than any dedicated service we’ve used.
The dynamic nature of our product displays now allows us to provide more detail than ever before about our products without creating an overwhelming experience for the viewer.
How Dynamic Visuals Work
Maestra generates product visuals that follows consistent brand guidelines:
Selkirk’s product ads before
Selkirk’s product ads with Maestra
Product visuals are sent directly to Meta ad accounts and auto-update to stay current.
Selkirk’s dynamic product ads on Instagram
To boost conversions, the brand emphasizes special offers and customer guarantees:
More Case Studies to Boost Your Meta Ads Performance
