Selkirk Boosts Meta Ads ROAS by 2.6x with Maestra’s Dynamic Product Cards

Selkirk Sport is a family-owned U.S. company that designs and manufactures high-performance pickleball paddles, gear, and apparel

David Waugh

Director of Ecommerce & Growth at Selkirk

Challenges

With Meta ad costs rising across the industry, Selkirk’s team actively looked for ways to optimize ad performance

Solutions

Switched to Maestra’s dynamic ads which automatically stay up to date and highlight discounts and new arrivals — no manual upkeep required

Integrated with:

Shopify, Meta

Results

Compared to the previous dynamic product ads: 2.6x growth in Meta Ads ROAS −17% lower CPC

Switched to Maestra from:

Marpipe

Meta Ads Improvement Results

2.6x

growth in ROAS
−17%

lower CPC

Compared to the previous dynamic product ads

Testimonial

We’ve tested several dynamic product creative solutions, including Marpipe, and Maestra has been the standout by far.

The creative quality and template design are significantly better, the team is incredibly responsive and supportive, and most importantly, the performance has exceeded anything we’ve seen before.

Better design. Better support. Better performance. It’s a win-win-win for us.

David Waugh

Director of Ecommerce & Growth at Selkirk

November 26, 2025

Maestra was able to take a complex product catalog and create an eye-catching display better than any dedicated service we’ve used.

The dynamic nature of our product displays now allows us to provide more detail than ever before about our products without creating an overwhelming experience for the viewer.