Reks automated email campaigns with a real-time CDP (customer data platform), dynamic content, AI-driven product recommendations, and personalized promotions. The email campaigns are tailored based on customer interests, discounts, purchase history, product views, and cart additions
REKS, a Shopify store, switched to Maestra from Klaviyo, saving the marketing team 25 hours monthly and achieving a 3560% ROI
REKS — Sports Performance Sunglasses and Prescriptions Eyewear at affordable prices
Company size.
70,000 customers
Challenges
Minimize the time spent on creating one-off manual email campaignsIncrease email revenue
Solutions
Switch to Maestra and automate the email campaigns with a real-time CDP (customer data platform), dynamic content, AI-driven product recommendations, and personalized promotionsTailor the email campaigns based on customer interests, discounts, purchase history, product views, and cart additions
Results
25 hours of marketing team time saved per month3560% ROI from Maestra (2.5x growth vs. Klaviyo)
Integrated with:
Shopify
Switched to Maestra from:
Klaviyo, Wisepops
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25hours of marketing team time saved per month
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2.5xROI growth vs. Klaviyo
ROI = (email revenue − costs) / costs
About REKS
REKS is a Florida based direct-to-customer brand on Shopify and Amazon. The company specializes in sport performance eyewear, including prescriptions. Their lenses are available in polycarbonate and Trivex shatter-resistant lens material and feature an anti-reflective coating to enhance visual comfort, making them ideal for active lifestyles.
With 70,000 happy customers (rated 4.8 on Shopper Approved), its revenue tripled from 2023 to 2024.
Challenges
Like many fast-growing companies at this stage, they faced a challenge: ambitious goals with limited human resources.
Email campaigns brought in some revenue, but lacked resources for personalization and automation. All promotional offers were manually sent to the entire customer base, leading to negative customer experience and missed revenue.
Solutions
REKS switched to Maestra from Klaviyo, unlocking growth potential through a real-time CDP (customer data platform), dynamic content, AI-driven product recommendations, and personalized promotions.
Maestra’s customer success team implemented the platform and automated bulk campaigns in just 3 weeks without needing REKS’ developers.
Here is how the automated bulk campaigns work now:
- Daily campaigns feature unique offers for each day of the week
- Blog articles are automatically sent out monthly
- Each campaign takes into account a customer’s behavior: whether they opened the last emails, made a recent purchase, viewed certain products, etc. For instance, those who don’t open emails are placed in temporary quarantine
- Each campaign has several variations of subjects, preheaders, and text. Hence, even if a customer receives the campaign multiple times, it looks slightly different each time
- Each email contains unique banners and promos
- Each customer sees relevant product recommendations. For example, prescription glasses instead of regular sunglasses
- If a customer has their unique promo code, it is also included in the email
Results
Before
With Maestra
The marketing team had to spend 20–30 hours monthly on the email campaigns
The marketing team spends no time on the email campaigns after creating templates initially
ROI 1400%
ROI 3560%
ROI = (email revenue − costs) / costs
“They are designing, delivering, and managing our customer engagement which is resulting in producing 17% of our monthly sales”
Campaign improvements
Klaviyo bulk campaign. One email to all customers, leading to poor experience and revenue loss:
Maestra bulk campaigns. Banners and text change automatically for each campaign, including personalized product recommendations and exclusive promo codes for each customer:
Blog articles are automatically sent to educate the REKS community on eye health:
Product selections are tailored based on customer behavior:
REKS & Maestra collaboration
In addition to automating the manual email campaigns, Maestra’s customer success manager reviewed current flows and added new ones. For instance, REKS lacked an “exit Intent” pop-up, reactivation and cross-sell sequences, all of which were implemented.
Stay tuned for the upcoming case studies!
And feel free to reach out to the Maestra customer success team with any questions.
