REKS Automated Blog Digest Campaign Generating 0.5–0.8% of Revenue
REKS — Sports Performance Sunglasses and Prescriptions Eyewear at affordable prices.
Company size.
70,000 customers
Challenges
Increase email revenue without requiring additional hours from content managers and email marketers.
Solutions
With Maestra’s platform and dedicated customer success manager, REKS launched the blog digest email campaign which automatically aggregates blog articles.
Integrated with:
Shopify
Results
0.5–0.8% of revenue directly attributed to the blog digest campaign, all while saving the team’s time for strategic tasks.High engagement, with a 29.8% open rate and a 0.6% click rate, shows customer interest in educational content
Switched to Maestra from:
Klaviyo, Wisepops
September 26, 2024
Blog digest email
- 0.5–0.8%
of revenue directly attributed to the blog digest campaign
- 29.8%
open rate
- 0.6%
click rate
Testimonial
“They are designing, delivering, and managing our customer engagement which is resulting in producing 17% of our monthly sales”
