The implementation of various automated flows, such as the Sales Digest, Bundle Digest, and Accessories Digest, has significantly reduced the marketing team’s workload. These flows ensure that Magnum’s customer base receives beautifully designed, regular emails featuring new arrivals and best-sellers, all while maintaining the brand’s signature aesthetic. This has saved the team at least 8 hours per month and kept customers engaged with fresh updates
Magnum Bikes Automated Sales Digests Saving 8 Hours Monthly
Magnum Bikes is a high-quality electric bike brand with an online store, five physical retail outlets, and over 200 dealers nationwide
Challenges
The marketing team had several ideas for automating their efforts: segmenting customers, creating tailored campaigns, and setting up personalized email flows. However, they lacked the bandwidth to execute these ideas, as the brand is rapidly growing and priorities are piling up
Solutions
With the help of Maestra’s platform and customer success manager, Magnum Bikes launched 34 flows, including the Automated Sales Digest:1. This digest automatically gathers popular discounted bikes into a dynamic email2. With product cards generated in real-time, featuring photos, categories, titles, specs, and both old and new prices in a beautiful mobile-friendly designThis automation was implemented in just one hour.
Results
8 hours of marketing team time saved monthly by implementing flows, such as the Sales Digest, Bundle Digest, and Accessories Digest.Magnum’s customers receive regular emails with new arrivals and best-sellers, maintaining the brand’s signature aesthetic
Integrated with:
Two Shopify instances: for the online store and retail outlets
Switched to Maestra from:
Klaviyo
Automated Sales Digest
Magnum Bikes’ sales digest renders product cards automatically at sending time. The emails still give the vibe of a dedicated creative team behind them
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8hours of marketing team time saved monthly by implementing flows, such as the Sales Digest, Bundle Digest, and Accessories Digest
Testimonial
Partnering with Maestra has significantly enhanced our email and SMS marketing efforts. In just three months, we’ve seen our subscriber base grow by over 20%, with our monthly assisted revenue quadrupling.
Maestra’s platform enabled us to implement sophisticated automation, from personalized post-purchase flows to location-specific marketing, seamlessly blending online and offline metrics. Their service has been instrumental in enhancing customer engagement, providing actionable insights, and supporting our evolving retail approach.
With Maestra, we’ve not only significantly boosted our marketing efficiency but also created a cohesive omnichannel experience for our customers.