Discover how performance-swim brand JOLYN unified email & SMS on Maestra, lifting total revenue 17 % and repeat domestic revenue 22 % with AI-driven tactics.
JOLYN Achieves 22% Repeat Domestic Revenue Growth Through Marketing Transformation
JOLYN is a performance swimwear and athletic apparel brand that empowers women of all shapes and sizes to feel confident and inspired
Company size.
1 million subscribers
Challenges
Missed revenue opportunities due to: • Limited cart-abandonment recovery and winback performance caused by Klaviyo’s automation limitations• Inefficient product discovery that prevents customers from building sets matched by color, size, and material• Low email capture, leaving 97% of new visitors out of marketing reach
Solutions
Unified all marketing campaigns in Maestra’s platform, enabling:• Advanced email + SMS flows like abandonment recovery and winback• Dynamic product recommendations that consider products details and real-time inventory• AI-powered email capture optimization via Monocle integration for personalized timing and offers
Integrated with:
Shopify
Results
+17% in total company revenue+22% in repeat domestic revenue
+26% in campaign-driven revenue 7% sales influenced by product recommendations+21% in email capture rate
Switched to Maestra from:
Klaviyo, Amped, Rebuy, Yotpo Rewards
Results
-
+17%in total company revenue
-
+22%in repeat domestic revenue
-
+26%in campaign-driven revenue
-
7%sales influenced by product recommendations
-
+21%in email capture rate
Testimonial
It really feels like Maestra is part of our team. What I appreciate most is that they look at our business and ask 'What are the biggest challenges? How can we solve them?'
With other providers, we often got recommendations to adopt their new features rather than having them truly understand our needs.
Maestra is completely different. I get proactive suggestions like 'Your Browse Abandonment flow could do better with this kind of recommendation. Let’s A/B test it.'
That’s the kind of partnership that drives real results
With other providers, we often got recommendations to adopt their new features rather than having them truly understand our needs.
Maestra is completely different. I get proactive suggestions like 'Your Browse Abandonment flow could do better with this kind of recommendation. Let’s A/B test it.'
That’s the kind of partnership that drives real results
April 7, 2025
Jennifer’s message to Maestra’s co-founder
I have never worked with a team at a SaaS company that was more hands-on and white-glove. We’ve requested features and the Maestra team has shipped them within 24 hours at times. They are an elite team, never afraid to get their hands dirty and help clients.
April 7, 2025