I Love Linen Collects 4% of BFCM Leads via New Product Quiz
I Love Linen is an Australian brand crafting high-quality French linen bedding, homewares, and clothing.
Company size.
400k email subscribers37k customers annually
Challenges
Growing the email list with high-intent contacts.
Solutions
Added a quiz that captures leads while guiding customers to relevant products.
Integrated with:
Shopify
Results
4% of all November leads came from the quiz
22.6% of people started the quiz provided email and a phone number
Switched to Maestra from:
Yotpo
January 12, 2026
Results
- 4%
of all November leads came from quiz
- 22.6%
of people started the quiz provided email and a phone number
Testimonial
The sense of partnership rather than just software is rare, and it’s why we’ve been so happy with our switch to Maestra.
We’ve been really happy with how the quiz is performing so far and the experience feels intuitive for customers, which is a big win for us.
From a lead quality perspective, the data we’re capturing feels strong and relevant. We’re seeing clear intent from quiz completers, particularly when it comes to product preference and style, which has been really helpful in shaping more personalised follow-up messaging.
We’re currently using the quiz insights to segment post-quiz and follow-up campaigns, tailoring recommendations and content based on responses rather than sending one-size-fits-all comms. This has helped the journeys feel more considered and aligned to where the customer is at.
In terms of feedback, continued visibility and flexibility around how we can surface and apply quiz data across flows would be amazing, especially as we look to scale personalisation further over time. Overall though, it’s been a really positive experience and we’re excited to keep building on it together.
How the Quiz Works
The quiz shows product options in real-time as customers answer questions about their preferences. At the end, they’re invited to share their email and phone to receive the full range of personalized recommendations — which 22.6% did willingly.
