Learn how Furniture Fair eliminated data silos, reduced marketing costs by 27%, and drove 11% of total revenue through email and SMS channels by replacing five separate tools with Maestra's all-in-one platform.
Furniture Fair Achieves 7,543% ROI by Replacing a Fragmented Marketing Stack
Furniture Fair offers diverse furniture with expert design consultations and select next-day delivery
Company size.
250,000 subscribers
Challenges
Managing a complex, disjointed marketing stack was slowing revenue growth. The team relied on multiple tools that required significant support and investment but delivered underwhelming results, including low email open rates and ineffective on-site recommendations
Solutions
Consolidated their marketing stack with Maestra’s all-in-one platform, replacing five separate toolsIn just three months, the Customer Success Team completed integration with Shopify, migrated all existing campaigns, and launched improved marketing flows
Results
7,543% ROI from Maestra11% of total revenue (both online and offline) now attributed to email and SMS channels27% reduction in marketing stack costs
Integrated with:
Shopify, Homegrown backend
Switched to Maestra from:
Optimizely, Outgrow, UNBXD Recommendations, Wisepops, and Zapier to connect them
Results
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7,543%ROI from Maestra
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11%of total (online and offline) revenue attributed to email channel
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27%reduction in marketing stack costs
7,543% ROI from Maestra
The ROI from implementing Maestra is 7,543%. For every dollar invested in automation, Furniture Fair has earned $75.43. Revenue was calculated using Maestra’s Revenue report from completed orders tracked through the last click attribution model.
Testimonial
Maestra isn’t just a vendor—they’re part of my team.
With two dedicated CSMs who communicate with me daily via Slack, we move at a pace I haven’t seen anywhere else. It’s not just about fulfilling requests—it’s about anticipating needs, identifying pain points, and proactively creating custom solutions.
Kyle’s message to Maestra’s co-founder
Marketing Stack Transformation
Before Maestra: A fragmented system created data silos, required specialized skills, and made it difficult to build cohesive customer journeys.
With Maestra: A unified platform eliminated silos, simplified workflows, and enabled seamless customer experiences across all channels.
How We Transformed Furniture Fair’s Marketing
Explore detailed project breakdowns:
1. Email Marketing: Revamped email design and automated flows, driving 11% of total company revenue through the email channel.
2. Enhanced Product Visualization: Created a custom product feed solution for Meta ads and email campaigns, resulting in 300% growth in Facebook-driven sales.