Furniture Fair Cuts Marketing Costs 27% by Replacing Fragmented Marketing Stack with Maestra

Furniture Fair offers diverse furniture with expert design consultations and select next-day delivery

Company size. 

250,000 subscribers

Kyle Cannon

Digital Marketing Manager at Furniture Fair

Challenges

Managing a complex, disjointed marketing stack was slowing revenue growth. The team relied on multiple tools that required significant support and investment but delivered underwhelming results, including low email open rates and ineffective on-site recommendations

Solutions

Consolidated their marketing stack with Maestra’s all-in-one platform, replacing five separate toolsIn just three months, the Customer Success Team completed integration with Shopify, migrated all existing campaigns, and launched improved marketing flows

Integrated with: 

Shopify, Homegrown backend

Results

7,543% ROI from Maestra11% of total revenue (both online and offline) now attributed to email and SMS channels27% reduction in marketing stack costs

Switched to Maestra from: 

Optimizely, Outgrow, UNBXD Recommendations, Wisepops, and Zapier to connect them

April 2, 2025

Results

7,543% ROI from Maestra

The ROI from implementing Maestra is 7,543%. For every dollar invested in automation, Furniture Fair has earned $75.43. Revenue was calculated using Maestra’s Revenue report from completed orders tracked through the last click attribution model.

Testimonial

Maestra isn’t just a vendor—they’re part of my team.

With two dedicated CSMs who communicate with me daily via Slack, we move at a pace I haven’t seen anywhere else. It’s not just about fulfilling requests—it’s about anticipating needs, identifying pain points, and proactively creating custom solutions.

Kyle Cannon

Digital Marketing Manager at Furniture Fair

Marketing Stack Transformation

Before Maestra: A fragmented system created data silos, required specialized skills, and made it difficult to build cohesive customer journeys.

With Maestra: A unified platform eliminated silos, simplified workflows, and enabled seamless customer experiences across all channels.

More Wins From Furniture Fair

Explore detailed project breakdowns:

1. Email Marketing: Revamped email design and automated flows, driving 11% of total company revenue through the email channel.

2. Enhanced Product Visualization: Created a custom product feed solution for Meta ads and email campaigns, resulting in 300% growth in Facebook-driven sales.