Discover how Furniture Fair achieved 7543% ROI, doubled open rates, and attributed 11% of total revenue to email and SMS channels in just 4 months with Maestra's all-in-one marketing platform.
Furniture Fair Boosts Campaign-Driven Revenue to 11% of Total Sales
Furniture Fair offers diverse furniture with expert design consultations and select next-day deliveryCompany size.
Company size.
250,000 subscribers
Challenges
The email channel was underperforming due to poor deliverability and low open and click rates
Solutions
Implemented Maestra supported by a dedicated Customer Success Managers team that:• Fixed deliverability issues to ensure emails landed in inboxes, not spam• Revamped email templates with brand-specific designs for a more engaging experience• Launched new flows including Price Drop and Abandoned Checkout to drive conversions
Results
7,543% ROI from Maestra11% of total revenue (both online and offline) attributed to email and SMS channels+95% growth in email sessions YoYAchieved in just 4 months
Integrated with:
Shopify, Homegrown backend
Switched to Maestra from:
Optimizely
Testimonial
Maestra rescued our email channel when we needed it most. Our open rates had dropped to 17%, and we struggled with deliverability issues.
Now, our emails consistently land in the primary inbox, we have beautiful branded templates for each department, and we’re regularly launching new flows with guidance from our Customer Success Manager.
Doubling our open rates has significantly changed our email performance. We’re driving more traffic both on-site and in-store, and we’re seeing email directly influence purchases across our digital and physical locations.
Results
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7,543%ROI from Maestra
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11%of total (online and offline) revenue attributed to email and SMS channels
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+95%email sessions YoY
7,543% ROI from Maestra
The ROI from implementing Maestra is 7,543%. For every dollar invested in automation, Furniture Fair has earned $75.43. Revenue was calculated using Maestra’s Revenue report from completed orders tracked through the last click attribution model.
Email Performance Improvements
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17.3% → 45.86%open rate
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1.02% → 2.74%click rate
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4.02% → 0.58%bounce rate
Maestra’s Email Health report, March 2025
Email Design Revamp
Furniture Fair had long wanted to update its email designs but lacked the time and internal resources to execute it. Maestra’s team stepped, completely revamping their email templates to create a fresh and consistent look across all customer communications.
Outdated template for Furniture Fair’s emails
New template for Furniture Fair’s emails
Maestra’s team designed five new branded email templates for different message types, e. g. the Outlet and the Sleep Center.
Special template for Furniture Fair’s Outlet emails
Special template for Furniture Fair’s Sleep Center emails
The most exciting innovation was being able to show real-time pricing in emails. Now, when customers open an email they received two weeks ago, the product images display current prices—solving a major pain point for our store managers.
Marketing Automation Expansion
Price Drop Alerts
When prices drop on items left in a customer's cart, notifications are automatically sent via email and SMS, ensuring customers receive updates through their preferred channel.
Step 1. Email
Step 2. SMS
Monthly Hot Buys Digest
A monthly email digest featuring Furniture Fair’s most popular items—and consistently achieving a 61.7% open rate.
How Else We Helped Furniture Fair
1. Marketing Stack Consolidation: Achieved 7,543% ROI from Maestra and enabled seamless customer experiences across all channels
2. Enhanced Product Visualization: Created custom product feed solution for Meta ads and email campaigns, resolving Shopify’s cache issues with real-time pricing and promotional badge display