Furniture Fair Maximizes Key Channel Performance with 7,543% ROI from Maestra

Furniture Fair offers diverse furniture with expert design consultations and select next-day delivery.

Company size. 

250,000 subscribers

Kyle Cannon

Digital Marketing Manager at Furniture Fair

Profile

Challenges

• Complex, disjointed marketing stack delivered poor results despite significant investment• Email channel struggled with poor deliverability and low engagement•  Facebook ads had low conversions due to Shopify’s Meta app cache issues.

Solutions

• Consolidated marketing stack with Maestra’s all-in-one platform, replacing five separate tools• Fixed email deliverability and launched new automation flows• Built custom feed that dynamically generates product images for Facebook ads with real-time pricing

Integrated with: 

Shopify, homegrown backend

Results

7,543% ROI from Maestra27% reduction in marketing stack costs11% of total revenue (both online and offline) now attributed to email and SMS channels300% increase in online sales from Facebook ads—no extra budget

Switched to Maestra from: 

Optimizely, Outgrow, UNBXD Recommendations, Wisepops, and Zapier to connect them

March 12, 2025

Results

7,543% ROI from Maestra

The ROI from implementing Maestra is 7,543%. For every dollar invested in automation, Furniture Fair has earned $75.43. Revenue was calculated using Maestra’s Revenue report from completed orders tracked through the last click attribution model.

Testimonial

Kyle Cannon

Digital Marketing Manager at Furniture Fair

Profile

Maestra rescued our email channel when we needed it most. It doubled our email open rates, which brought more people to our website and increased both online and in-store sales.

Their platform helped us show our in-store merchandising expertise online. For example, when customers see a sofa, coffee table, and artwork displayed together in our showroom, they now see those same matched sets on our website. This mix of AI and human creativity has greatly improved our sales.

Maestra also helps us get new customers. Their product cards, which update prices instantly and use "Hot Buy" tags, tripled our Facebook ad sales—without spending an extra dollar.

Explore Detailed Furniture Fair’s Breakdowns

1. Email Marketing: Revamped email design and automated flows, driving 11% of total company revenue through the email channel.

2. Enhanced Product Visualization: Created a custom product feed solution for Meta ads and email campaigns, resulting in 300% growth in Facebook-driven sales.

3. Marketing Stack Consolidation: Enabled seamless customer experiences across all channels and achieved 27% cost reduction.