See how Enlightened Equipment achieved 20x growth in new subscribers in two months using Maestra's lead forms and A/B testing, reaching 6.1% of website visitors becoming subscribers.
Enlightened Equipment Achieves 20x Growth in New Subscribers
Enlightened Equipment is a premier outdoor gear manufacturer specializing in sleeping quilts, apparel, and accessories for backpackers.
Company size.
2 million yearly website visitors.
Challenges
99.63% of website visitors left without making a purchase or subscribing to the brand’s emails, leaving no way to contact them in the future. The marketing team lacked resources and expertise to set up lead capture forms effectively
Solutions
Switched to Maestra where a dedicated Customer Success Manager launched:• no-code, easily customizable lead forms with flexible prioritization and frequency control• A/B tests for offer optimization
Results
0.37%→ 6.1% of website visitors become subscribers (which is now over 200% higher than the average 2–3% in e-commerce)20x growth in new subscribers in two months
Integrated with:
BigCommerce
Switched to Maestra from:
Klaviyo
Lead Generation Results
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0.37% → 6.1%of website visitors become subscribers (which is now over 200% higher than the average 2–3% in e-commerce)
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20xgrowth in new subscribers
Testimonial
In outdoor gear, buyers rarely make immediate purchases—they need time to research and compare. That’s why capturing emails at first contact is crucial for us. Maestra not only helps us collect leads but also enables us to optimize our lead magnets through A/B testing.
Lead Forms
The customer success manager created two lead forms to collect contacts. One form offered a 10% discount for newsletter subscription. Another invited visitors to enter a sweepstakes for a chance to win a free sleeping quilt.
The lead form offering a 10% discount right now
The lead form offering a chance to win a free sleeping quilt
For each lead form, the manager created a dedicated welcome flow. For sweepstakes participants, the additional flow randomly selects a winner, sends them a congratulatory email, and offers a consolation discount to other participants. If a participant hasn’t made a purchase within three days, they receive a reminder.
Lead Form Offer A/B Test
The customer success manager went the extra mile and set up an A/B test to find the best lead form option. It turned out that a guaranteed 10% discount was significantly more effective, leading to a remarkable 24.2% boost in lead conversions.
The increase in key metrics in the winning lead form
Leads
+187.8%
Average order value
+29.8%
Orders
+33.3%
A/B test configured in Maestra, 47-day period
How Else We Helped Enlightened Equipment
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