Enlightened Equipment Achieves +1.3% Facebook ROAS Growth with Maestra’s Dynamic Product Visuals
Enlightened Equipment is a premier outdoor gear manufacturer specializing in sleeping quilts, apparel, and backpacking accessories for backpackers
Company size.
2 million yearly website visitors
Challenges
With acquisition costs climbing, Enlightened Equipment needed a smarter way to boost Meta Ads performance
Solutions
Switched to Maestra’s product visuals for ads. Now, every Meta ad:• Highlights the most popular products• Always displays up-to-date photos, descriptions, prices, ratings and reviews• Captures attention with clean, consistent, on-brand design
Results
+1.5% conversion lift+1.3% average ROAS increase
October 21, 2025
Meta Ads Results
- +1.5%
conversion lift
- +1.3%
average ROAS increase
Metric
Before Maestra
With Maestra
Lift
Impressions
563,855
606,514
+8%
Website Purchases
361
394
+9%
Average ROAS
22.97
23.28
+1.3%
Testimonial
Setting up the Maestra product visuals for ads was incredibly smooth. The collaboration with Maestra’s team was seamless, with clear communication and quick alignment on strategy. This ease of implementation freed us up to focus on performance and creative optimization instead of troubleshootings.
How Dynamic Visuals Work
Products appear in clean, consistent layouts that reinforce brand identity. The creatives are generated automatically but look completely custom-made.
BEFORE MAESTRA
WITH MAESTRA
Each card updates in real time — photos, prices, descriptions, ratings, and reviews stay current across every campaign:
