Discover how outdoor gear manufacturer Enlightened Equipment achieved 22% revenue growth and 15% higher conversion rates in just 2 months by unifying their marketing efforts with Maestra's platform, replacing multiple tools with zero additional budget.
Enlightened Equipment Achieved 22% Revenue Growth with Zero Extra Budget in 2 Months
Enlightened Equipment is a premier outdoor gear manufacturer specializing in sleeping quilts, apparel, and accessories for backpackers
Company size.
2 million yearly website visitors
Challenges
Juggling multiple marketing tools created inefficiencies for Enlightened Equipment’s small team, slowing down campaign execution and increasing costs
Solutions
Unified all marketing campaigns in Maestra’s platform, enabling:• AI-powered product recommendations across key website touchpoints• Smart up-sell bar• No-code, easily customizable lead forms• Automated email-to-SMS flows
Integrated with:
BigCommerce
Results
+22% revenue growth with zero extra budget
+15% growth in website conversion rate+8.7% growth in AOV20x growth in new subscribers2,440% ROI on email and SMS channelsAchieved in 2 months
Switched to Maestra from:
Klaviyo
Results
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+22%revenue growth with zero extra budget
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+15%growth in website conversion rate
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+8.7%growth in AOV
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20xgrowth in new subscribers in two months
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2,440%ROI on email and SMS channels
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+91.39%engaged sessions from email and SMS campaigns
Testimonial
We tried everything—Mailchimp, Klaviyo, countless personalization apps. But we just kept wasting time and money juggling tools. Then we found Maestra. It eliminated the need for countless apps and add-ons, streamlining our workflows in one place.
Maestra is fundamentally different in the team’s approach. They didn’t just provide a tool—they worked with us, strategized, and felt like an extension of our own team.
For the first time, our small team can focus on growth instead of wrestling with tools.
March 14, 2025