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A knowledge base for everyone who works in marketing

JOLYN Increases Email Capture by 21% with AI-Optimized Popups
Blossom Flowers Increases Website Conversion by 14% with a Product-Picking Quiz
JOLYN Achieves +26% in Campaign-Driven Revenue After Switching from Klaviyo to Maestra
Coolibar Unlocks 33.6% More Campaign Revenue After Switching From Klaviyo to Maestra
Fixing “Too Many Choices” with a Flower-Picking Quiz
JOLYN Achieved 9x Winback Flow Conversion Growth with AI-Powered Automation
CDP vs DMP: What’s the Difference Between These Data Tools?
Consultant-Signed Emails Bridge In-Store and Online Bonds
Why You Should Consider Switching to Maestra During Your E‑Commerce Replatforming
Long Delivery Times Killing Sales? Try “Need It Sooner?” Recommendations
Metropolitan Group Generates 20.4% of Leads Through Precision-Targeted Marketing
3 Content Marketing Myths Costing You Conversions (And How to Fix Them)
3 Critical Mobile App Mistakes E-Commerce Brands Keep Making
Furniture Fair Maximizes Key Channel Performance with 7,543% ROI from Maestra
5 Marketing Positions to Hire AI For (Performance Tested)
Segment-Driven Customer Journeys: How Herschel Tailors Experiences for Different Audiences
How RFM Analysis Helped ButcherBox Reignite Revenue Growth
Education-First Marketing: How Global Healing Builds Trust Through Knowledge
4 Proven Ways to Get Buy-In for Marketing Tech Investments (and Beyond)
Five Subscription Hacks Retailers Can Use to Skyrocket Customer Lifetime Value (LTV)