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A knowledge base for everyone who works in marketing
CDP vs DMP: What’s the Difference Between These Data Tools?
Consultant-Signed Emails Bridge In-Store and Online Bonds
Coolibar Unlocks 33.6% More Campaign Revenue After Switching From Klaviyo to Maestra
Why You Should Consider Switching to Maestra During Your E‑Commerce Replatforming
Long Delivery Times Killing Sales? Try “Need It Sooner?” Recommendations
Metropolitan Group Generates 20.4% of Leads Through Precision-Targeted Marketing
3 Content Marketing Myths Costing You Conversions (And How to Fix Them)
3 Critical Mobile App Mistakes E-Commerce Brands Keep Making
5 Marketing Positions to Hire AI For (Performance Tested)
Segment-Driven Customer Journeys: How Herschel Tailors Experiences for Different Audiences
How RFM Analysis Helped ButcherBox Reignite Revenue Growth
Education-First Marketing: How Global Healing Builds Trust Through Knowledge
4 Proven Ways to Get Buy-In for Marketing Tech Investments (and Beyond)
Five Subscription Hacks Retailers Can Use to Skyrocket Customer Lifetime Value (LTV)
Dynamic Product Cards Boost Facebook Ad Sales 300% for Furniture Fair—No Extra Budget
Unidragon Generates 7.4% of Its Revenue with a Personalized Cross-Sell Email Flow
Furniture Fair Achieves 7,543% ROI by Replacing a Fragmented Marketing Stack
Blossom Flowers Fine-Tunes Mobile Pop-Up Rules and Increases Lead Generation (A/B Tests Framework Included)
Furniture Fair Boosts Campaign-Driven Revenue to 11% of Total Sales
Post-Purchase Customer Education: The Key to Higher Retention and Happier Customers